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Hosted by Nick Beckett, Global Co-Head of the CMS Life Science & Healthcare Sector Group, our episodes bring together CMS lawyers and experts to discuss key industry topics impacting, innovating and disrupting the life sciences and healthcare sector.
Episodes
Monday Jun 15, 2020
Monday Jun 15, 2020
Nick Beckett discusses with Dora Petranyi (CMS Hungary), Jens Wagner (CMS Germany) and Gabriela Staber (CMS Austria) the advertising of medicines and medical devices providing practical insights and an overview of the applicable laws.
In the episode, we consider:
- the complicated and fast changing area of regulation of advertisements with different rules in different jurisdictions
- how to verify that scientific evidence is sufficient to substantiate claims
- the use of advertising in social media and other promotional campaigns
- the approach of the authorities to new entrants to the market including in times of crisis
- risks associated with competitors or consumer protection organisations filing claims
- the potential impact of MDR on advertising of medical devices