On the Pulse

CMS On the Pulse episode #2: A legal framework for advertising of medicines and medical devices

June 15, 2020

Nick Beckett discusses with Dora Petranyi (CMS Hungary), Jens Wagner (CMS Germany) and Gabriela Staber (CMS Austria) the advertising of medicines and medical devices providing practical insights and an overview of the applicable laws. 
In the episode, we consider:

  • the complicated and fast changing area of regulation of advertisements with different rules in different jurisdictions
  • how to verify that scientific evidence is sufficient to substantiate claims
  • the use of advertising in social media and other promotional campaigns
  • the approach of the authorities to new entrants to the market including in times of crisis
  • risks associated with competitors or consumer protection organisations filing claims
  • the potential impact of MDR on advertising of medical devices